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Reaffirming information that had already been announced about the recently announced Windows Phone 7 Series, Scott Guthrie, corporate vice president, .NET Developer Platform, and Joe Belfiore, corporate vice president, Windows Phone Program Management, detailed the opportunity for developers to use proven technologies such as Microsoft Silverlight and the XNA Framework to build new mobile applications and 3-D Games. "As the browser, server, Web and devices evolve, a focus on delivering consistently great user experiences has become paramount," Guthrie said. "By extending our familiar platform technologies and tools to phones, Microsoft is delivering the premier application development experience across a variety of devices and form factors." "It's important to get developers moving on the opportunities coming with Windows phones," said Barnaby Jeans, Senior Solution Advisor, Microsoft Canada. "They need to know how they can leverage their skills at building for the .Net platform and translate them to phones. If you have been using .Net and Silverlight to date, you have the skills for mobile. Opportunities are opening up to create new applications for ISVs and SIs for the Windows phone." During the keynote, Microsoft provided the first deep dive into Windows Phone 7 Series application development. By combining Silverlight features for rich application development and the XNA Framework for games, Windows Phone 7 Series empowers millions of developers and designers to build visually stunning and immersive applications and games -- one of the industry's most profitable mobile application categories -- while taking advantage of device-specific capabilities. Specifically, developers will be able to take advantage of the following features:
To further support an end-to-end development experience, Microsoft announced the availability of comprehensive tools support for Windows Phone 7 Series. The easy-to-install package includes previews of Microsoft Visual Studio 2010 Express for Windows Phone, Windows Phone 7 Series add-in to use with Visual Studio 2010 RC, XNA Game Studio 4.0, Windows Phone 7 Series Emulator for application testing, and Expression Blend for Windows Phone Community Technology Preview (available as a separate download) "There's a real call to action here," Jeans said. "If you are a SI or ISV, you should be downloading the kit for the Windows phone. If you already know .Net programming and Silverlight, these skills translate into the ability to build for mobile devices. These are all downloadable for free today, so you can get started with no cost." Microsoft also showed how developers and designers will be able to bring applications and games to market with a new Windows Phone Marketplace. The Marketplace features a panoramic design and active merchandising to increase the discoverability of games and applications, and supports one-time credit card purchases, mobile operator billing and advertising-funded applications. The Marketplace will also enable customers to try applications before buying them and allow developers to cross-promote their applications through deep linking. Microsoft announced a release candidate (RC) for Silverlight 4, available for download today, which builds on the beta version released at the Professional Developers Conference in November 2009. The Silverlight 4 RC provides powerful media and enterprise application and media capabilities, out-of-browser flexibility and world-class tools support via Visual Studio and Expression Blend with Sketchflow to enable robust application development and rich interactive experiences.
In addition, Microsoft unveiled the Expression Blend 4 Beta, a design and development workflow tool. New features such as Path Layout enable developers and designers to build and animate innovative user interface design via a groundbreaking visual layout mechanism, without the need to write code. Expression Blend 4 Beta also adds support for Silverlight 4, .NET Framework 4 and Visual Studio 2010.
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