Third generation wireless (3G) technology might deliver the Internet at
broadband speeds, including over-the-air streaming audio and video,
however the same in-building coverage problems that plagued first and
second generations persist in 3G because ours is a world of concrete and
steel. Ergo, a strong signal is required for wireless voice and data applications
to work reliably indoors.
And when has that ever actually happened?
Enter Spotwave Wireless, a five-year-old Ottawa-based firm -- established
within the ranks of the telecommunications community -- that is looking to
bring its line of indoor wireless coverage solutions to the masses.
The company's SpotCell indoor coverage solutions support CDMA (1X, EVDO)
and GSM (GPRS, EDGE, UMTS) networks and have been deployed in a variety
3G carrier roll-outs across North America via the likes of Telus, Rogers, Bell
Mobility, Verizon, and others. Essentially, the company's adaptive coverage
solutions are designed to enhance indoor coverage so cell phones, wireless
devices, and applications work properly and without disruption.
According to Paul Tinney, vice president of Spotwave, in terms of building
new partnerships and a new clientele, the company is in the throes of
preparing to launch its first-ever channel partner program with a focus
outside its traditional telco circles.
"Our prime objective is not just to amplify the wireless signals indoors but
keep the sanctity of the wireless spectrum intact; clean-up the signal, adjust
the gain, and protect the carrier's network," Tinney explained. "There are a
number of second tier VARs and resellers that are focused on vertical markets
in the IT world . . . so we're in the process of designing and implementing a
channel program here which we're aiming to get off of the ground next
month."
Spotwave has been successful in manufacturing and health care industries in
particular, Tinney noted. Given its SpotCell products "grab the wireless signal
and bring it indoors", he said the biggest challenge facing Spotwave was
distribution.
"We need for people to be able to find us . . . in the indoor wireless
community we're well known," he said. "There's a broadband assumption that
because a device is mobile that its wireless coverage is ubiquitous and that's
not necessarily the case."
Spotwave officials added its customer surveys indicated that most North
American subscribers experience impaired coverage at home or at work.
Based on its own Web survey related to the incidence of indoor coverage
problems at home and at work, Spotwave said almost 10 per cent of
respondents indicated that their mobile devices do not work at all indoors at
home while 35 per cent assert that it doesn't work in various spots at home.
At work, six per cent claim their wireless devices do not function at all at
work, while 55 per cent state that there are dead zones at work where they
cannot use their devices.