Pano Logic opens Toronto office 11 December, 2007 By Vanessa Ho

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"There is a real significant market [in Toronto]," said Rob Lalonde, vice president of East Coast sales with Pano Logic and is also responsible for sales, partner and business development for Canada, as well as the Northeast and Central regions of the U.S. "Toronto is the number three financial centre in North America after New York and Chicago [and] the GTA market alone is seven to 10 million people depending on what geography you are measuring."

He added that Toronto's proximity to New York, Chicago and Boston and the fact the city is in the same time zone made the city an attractive headquarters for their East Coast operations.

As well, Lalonde said the sophistication of Toronto's IT community and the availability of talented, highly trained personnel was another reason why Toronto was chosen.

"Toronto has great technical skills and there is not a demand for it as there is in Silicon Valley. To get top talent [there] is a real competition," he added.

This is the company's first international office, and would include sales and marketing teams, research and development teams and quality assurance teams. The Toronto office has 15 employees, 12 of those being engineers and the rest comprised of sales staff.

Pano Logic is partner focused and sells exclusively through partners, said Lalonde and added the company is starting to build out its partner channel. Currently, the company has five partners in Canada, four located in Toronto and one in Calgary. These partners include IdeaLogical, OTG, Scalar, Sure Systems and Third Octet.

The company vision is to deliver a server-based desktop virtualization solution that gives full a Windows experience but requires no operating system, no CPU, no memory, no hardware or software on the desktop. Pano Logic leverages standard virtualization technologies from the likes of VMware to create a new approach to client/desktop computing that lowers total cost of ownership while increasing security, management and mobility. By moving all desktop software to the server, the Pano solution reduces IT complexity and cost, offers users a Windows desktop experience that allows users to plug in USB devices or printers or flash drives, and eliminates the PC as a security risk.

"We are finding that companies are moving much quicker to virtualization of the desktop and are very much buying into the zero client, no software on the desktop model," said Lalonde.