Home theater services comprised approximately 4.7 percent of the overall home theater market in 2008, forecast to decrease to approximately 4.3 percent of the overall market in 2013. Home theater services generated revenues of $945.2 million in 2006 and an estimated $1 billion in 2008. This segment is expected to increase slightly to $1.1 billion in 2013, a CAGR of 0.8 percent. Consumers use home theater products to reproduce the movie-going experience. Although consumers largely drive the home theater market, luxury purchases are generally made using disposable or discretionary income and the psychology behind such purchases is different than the psychology driving purchases of necessities. Performance of the product is imperative but superior performance that exceeds the difficulty level users are willing to learn rarely penetrates the market. User interface and convenience of remote controls are two critical product features. Forthcoming report information can be found at www.bccresearch.com.