Amazon Consulting and eChannelLine launch TechChannelCareers.com 26 August, 2007 By Vanessa Ho

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"The whole idea is we are trying to find better ways for people in the industry to connect," said Robert Cohen, president and business editor of Integrated mar.com Corp., the company that publishes eChannelLine. "Knowledgeable, experienced channel professionals are extremely difficult to find and the industry needs to leverage these experienced channel professionals. TechChannelCareers.com will help this process."

Not just a job posting site, TechChannelCareers.com is also an online tool to find channel specific resources such as best practices presentations, thought leadership materials, blogs and career-search tools.

Since launching, some of the industry's most innovative and channel-savvy technology companies have chosen to post available positions on the site including Adobe, Juniper Networks, Emerson Power Network and Sun Microsystems.

Aside for connecting people better in the channel industry, Cohen said another benefit of TechChannelCareers.com is that it helps keep good people in the channel.

"That is hugely important to us," he said. "A good person that has a lot of channel background, if they can't find a channel job they are going to leave our industry and [go somewhere else]."

As well, the Web site will help match the proper people up and better utilizes resources in the industry.

"It gives us a mechanism to educate people on what the good channel jobs are and why they are important," said Cohen.

Amazon Consulting's founder and CEO Diane Krakora added in a statement, "We felt it was time that this important niche of the technology industry, which has its own unique set of skills and qualifications, have a home on the Internet for posting and locating job opportunities."

Why did eChannelLine team with Amazon Consulting to develop this Web site?

Cohen answered that Amazon is a very solid channel marketing company with a lot of good solid contacts out there. As well, they came to eChannelLine with the idea of a channel job site, which was something that the IT Channel publishers were already looking at and both decided to collaborate together rather than compete against each other.

"If we competed against each other we would end up with a weaker product," said Cohen.

He added that up until recently, service companies like Integrated mar.com, Amazon and a few others always just worked with their own clients and had not done anything to help the industry. "A big part of what we are doing now is going out there and trying to teach the industry and bring the industry together more as service providers."

TechChannelCareers.com comes at a time where the industry has seen the number of VARs declining rapidly and the need for VARs increasing rapidly.

"It is really important for us all to band together to educate people on the value of what the channel brings and this is one small piece in doing that," said Cohen.