NetSuite launches SuiteBundler 24 October, 2007 By Vanessa Ho

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SuiteBundler is part of SuiteFlex, NetSuite's application development and integration platform that will help with the company's Service-as-a-Software (SaaS) strategy.

"We've seen the market embracing SaaS from the standpoint of a product delivered over the Internet," said Sean Rollings, vice president of product marketing with NetSuite. "One of the challenges [of SaaS] has been services companies and the service delivery within this market has been squeezed quite a bit with a lot of the services and revenue generated around services replaced by SaaS. What we are doing is helping them bring their services and their revenue in line with SaaS."

The introduction of SuiteBundler enables partners to take on this business model transformation and turn their services expertise into repeatable and resellable software solutions, built and delivered on NetSuite as complete SaaS vertical applications to meet the complex needs of mid-sized businesses.

"What we are doing is empowering our partners with the capability to turn their industry expertise or intellectual property and productize that and create a sub-vertical or micro-vertical edition that they can design, build, market and sell to create value-added services and incremental revenue associated with this concept," Rollings said.

SuiteBundler includes Bundle Builder, a three-step graphical assistant for selecting and creating SuiteBundles; Bundle Distribution, where partners creating a SuiteBundle can distribute it as 'Shared' to particular customer accounts that have purchased the solution or 'Private' for those customers leveraging SuiteBundler to prototype their own customizations and implementation of new business processes; SuiteSource Bundle Repository allows partners creating SuiteBundles to save the customer-installation-ready version of their SuiteBundle; and Bundle Installation installs what was created in SuiteBundler.

"The idea is next time around when someone has a similar request, instead of re-building [that custom solution] from scratch, you can actually re-use [an existing one] and be able to select it and inject that capability into a new account. The new customer gets the value-add of this customization capability at a much lower cost for them to acquire and on the services side you are able to productize your expertise and re-use it without the cost of rebuilding it each time," said Rollings.

He added that the company wants to give its' customers a tailored or vertical solution of NetSuite and SuiteBundler gives them that opportunity, because the company can't hire "hundreds of experts and build each of these industry templates ourselves. If we provide the customization tools to enable the automation and re-use in the building of these vertical editions, now you have a very streamlined efficient approach in building and delivering industry solutions."

NetSuite and their partners have embraced Service as Software by introducing many vertical solutions spanning a spectrum of markets including software, media and publishing and IT resellers, said Rollings.

Available now, complete SuiteBundler capabilities to create, share and install SuiteBundles are included in NetSuite CRM, NetSuite CRM+ and NetSuite at no additional charge. NetSuite Small Business includes the ability to install SuiteBundles, but not to create or share them.