ScaleMP launches channel program 13 May, 2008 By Chris Talbot

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The company has already signed on between 10 and 15 resellers around the world, and the plan is to recruit a total of 30 significant resellers this year, said Shai Fultheim, founder and CEO.

Part of ScaleMP's value proposition is in being able to virtualize multiple physical servers so they look like one virtual machine, but also in keeping margins high. ScaleMP already offers an embedded version of its product, but the new standalone product is really a software product that can be used to virtually link multiple physical servers so they appear as one, Fultheim said. The software aggregates the various servers into a single view.

According to Fultheim, other server virtualization solutions on the market are awkward for the channel because of high costs to customers, low margins for partners and a rising amount of complexity.

"There's no significant margin there. There's no significant margin left for the channel in these types of deployments," Fultheim said.

ScaleMP's vSMP Foundation was designed to not only offer high margins, but also simplicity in deployment, he said.

The vSMP Foundation software is available to partners for $2,750 (U.S.). Partners can then mark up the software however they want, which offers the ability to raise their margins considerably, Fultheim said. It allows partners to take commodity components and create additional value for their customers, he added.

Additionally, ScaleMP makes the claim that the standalone vSMP Foundation offers 25 per cent power consumption savings, 50 per cent rack space savings and more than 70 per cent price performance advantage over traditional x86 four-socket solutions.

The new channel partner program offer various features and benefits, including joint marketing and selling with the ScaleMP channel team (ScaleMP doesn't sell direct at all), technical pre-sales support, access to the ScaleMP Partner Portal and the various white papers and other resources available there, ongoing Web-based and on-site sales and technical training, and periodic product and technology roadmap updates.

"For us, the channel is the way we sell our products. ScaleMP does not sell direct and will not sell direct. The most important thing for us is to make the channel happy and successful," Fultheim said.