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Robert: What is the purpose of the Cloud Conduit? Jason: The Cloud Conduit is a new services initiative that connects Ingram Micro's North American channel partners with leading and emerging cloud computing vendors including ISVs, cloud hosting companies and system integrators. It has three primary objectives: 1. Connects IT channel resellers with existing and emerging cloud providers. 2. Demystifies cloud computing. 3. Educates. Robert: Who are the leading players involved with the Cloud Conduit? Jason: Amazon Web Services (AWS) LLC, Rackspace Hosting and salesforce.com are the first three sponsors with council members from CA, Citrix Systems, McAfee and Microsoft. Robert: What are the key benefits to reseller channel partners? Jason: It helps them understand what they need to do to become successful in cloud computing. Customers are asking questions about this. Now the resellers need to know the answers so that they can explain the benefits of cloud computing and how to get started. The Cloud Conduit is helping them change the cloud from an intangible into reality for their customers. Robert: How does the Cloud Conduit help with the change? Jason: We provide Ingram Micro's channel partners with a comprehensive portfolio of cloud-specific enablement resources and service offerings including: Robert: How does the Cloud Conduit tie in with Seismic? Jason: Seismic provides our partners managed services, cloud and software-as-a-service offerings. The Cloud Conduit reinforces Ingram's position as a thought leader and strategic partner in the cloud computing market place. Robert: How are you helping your reseller partners inform and educate their customers and prospects about the benefits of cloud computing? Jason: We are proactively helping them get their sales and marketing together, including: branding, contracts best practices and so on. We are taking things we already do in Seismic and moving them to cloud services, like lead generation, staff training programs, ROI calculators that show customers why they need to move to the cloud, case studies for vertical markets and a lot more. The objective is to make it easier for VARs to move customers into the cloud. Robert: How does this tie in with Managed Services? Jason: It is an all you can eat MS contract. Service includes: virtual CIO & or Trusted Business Advisor. The Cloud Conduit provides: a help desk, monitoring services and on site break fix. Provides some cloud services already like hosted email, security, storage, web filtering, etc. & now resellers can move their customers further into the cloud. It provides an easier way for them to add more cloud solutions. Essentially, the Cloud Conduit provides resellers with an accelerated path to providing cloud services to their customers and prospects. Robert: What if they are not already providing Managed Services to their customers and/or prospects? Jason: The Cloud Conduit will now make it easier for these resellers to start selling customers some cloud services.
Robert: What are the objectives of the Cloud Conduit Advisory Council? Jason:
Together we will further enable our channel reseller partners to clearly articulate and demonstrate the benefits of cloud computing to their customers. Robert: Moving forward, are these channel reseller partners important? Jason: Definitely yes!!! Don't let the ease of buying a cloud solution negate the efforts needed to integrate a cloud solution ... which is the real value that a VAR brings to the table. Robert can be reached at 1-800-465-2059 or by email at rcohen@integratedmar.com. I would love to hear your thoughts: Twitter: robertmcohen
Trusted Business Advisor Linkedin Group: http://ca.linkedin.com/in/robertmcohen
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